● Open today in SoHo 8:00–22:00EST. 1999 — CENTRAL, HONG KONG★ Rated 4.9 by 12,400 locals

JOEY HONG
KONG lifestyle LAB.

The city's most loved concept store, café & creative studio. Fashion curation, Hong Kong designers, specialty coffee, vinyl, zines and late-night ideas — all under one Staunton Street roof. This is joey.com.hk — your daily dose of HK creativity.

▲ 15 Staunton St, SoHo◉ MTR Sheung Wan◆ Since 1999

Our story ↓Read journal

Hong Kong Central skyline at night - JOEY Hong Kong view

Central • Victoria Harbour view

THIS WEEK AT JOEY

SO-HO LATE NIGHTS: COFFEE, VINYL & LOCAL DESIGN MARKET

Fri–Sun • 18:00–23:00 • Free entry • 30+ HK makers

Explore spaces Shop drop 026

01 / ABOUT — 我們的故事 OUR STORY

BORN IN CENTRAL. RAISED BY HONG KONG.

JOEY started in 1999 as a tiny 300 sq ft record & tee shop on Staunton Street. Today it's a 3-floor Hong Kong institution: ground-floor café & bakehouse, first-floor fashion curation with 80+ independent Asian designers, and rooftop studio for exhibitions, workshops and late-night talks.

We are not a mall brand. We are neighbours. We champion Hong Kong craftsmanship — from Sham Shui Po fabrics to Sai Ying Pun ceramics — mixing it with Japanese, Korean and Scandinavian finds. Every dollar stays in the community. Every visit supports local makers.

26Years in SoHo

80+HK Designers

320kCoffees / year

4.9★Google rating

What we do Find us →

JOEY café interior in SoHo Central Hong Kong

G/F — Joey Café & Bakehouse

JOEY concept store fashion rack Hong Kong

▲ From left: our 1999 shopfront, 2008 expansion, 2024 rooftop studio opening

02 / CRAFT — 我們做什麼

THREE FLOORS, one obsession: HONG KONG CREATIVITY

Coffee, clothes, culture. Everything curated, everything local-first.

☕

G/F Café & Bakehouse

Single-origin Yunnan & Ethiopia espresso, pineapple-bun croissants, HK milk-tea tiramisu. Beans roasted in Kwun Tong. Open 8:00–22:00 daily.

★ Bestseller: Joey Egg Tart Latte $48

👕

1/F Fashion Curation

80+ independent designers: Hong Kong tees, Japanese denim, deadstock qipao reworks, upcycled Sham Shui Po fabrics. New drop every Friday.

★ From $180 • Sizes XS–3XL

◐

Rooftop Studio & Gallery

Exhibitions, riso printing, Cantonese typography workshops, vinyl listening nights, zine library. Rentable for HK creatives at community rates.

★ 120 events / year • Free Thursdays

WHY LOCALS LOVE US

“Joey is my living room in Central. Coffee downstairs, new fits upstairs, always something happening on the roof.” — Wing, Sheung Wan regular since 2011

SUSTAINABILITY, HK STYLE ♻

92% packaging compostable • 0 plastic bags since 2018 • garment repair bar every Sunday • food surplus to St. James Settlement daily.

03 / COLLECTION — 本季精選

DROP 026: Neon SoHo NIGHT MARKET

View lookbook

Hong Kong streetwear tees collection JOEY

Tees — $280

Reworked Qipao — $980

Sham Shui Po Denim — $720

01 — SoHo Tee

Heavy 240gsm, Cantonese neon print. 5 colours.

02 — Harbour Jacket

Waterproof windbreaker, MTR-map lining.

03 — Dai Pai Dong Cap

Corduroy, embroidered in Sham Shui Po.

04 — Riso Zine Pack

12 HK photographers, rooftop printed.

04 / SPACES — 空間

COME FOR COFFEE, stay for CULTURE

15 Staunton Street, SoHo, Central. 3 floors, 1 rooftop, 0 pretension.

JOEY interior design wood tables Hong Kong café

Design: HK timber + recycled tiles

HOW TO FIND US

📍 15 Staunton St, SoHo, Central, Hong Kong
🚇 Sheung Wan Exit E2 / Central Exit D2 — 6 min uphill
🕗 Mon–Sun 8:00–22:00 • Kitchen till 21:00
📞 +852 2801-XXXX • Walk-ins welcome

Get directions What's on

“THE BEST INDEPENDENT STORE IN HONG KONG. PERIOD.”

— Time Out Hong Kong, 2025 Best of the City Awards

★ ★ ★ ★ ★ 4.9 / 5

12,400+ Google reviews • “Egg tart latte is genius” • “Staff remembers my name” • “Rooftop sunset is unreal”

05 / JOURNAL — 最新消息

LATEST from the JOURNAL

Hong Kong design drops, café recipes, rooftop gigs & neighbourhood stories. Updated weekly.

Ver Liga Portugal Em Direto — JOEY Hong Kong

Fresh

October 27, 2026

Ver Liga Portugal Em Direto

IPTV in Hong Kong: The Ultimate Guide to Smart Streaming and Live Sports Hong Kong is one of the most connected citi…

Read full story →

Do I need to book for the café?

No — walk-ins always welcome. Weekends 11:00–15:00 are busy, so come before 10:00 for window seats. Groups 6+ can reserve via our contact section.

Do you ship Hong Kong designs overseas?

Yes — we ship worldwide from our Central store within 48h. Free SF delivery in Hong Kong over $500.

Can I exhibit / perform on the rooftop?

Absolutely. We prioritize Hong Kong emerging artists. Send 3 images + idea via the contact form — we reply in 3 days.

SEE YOU
IN SOHO?

First coffee on us when you mention “JOEY.COM.HK”. Show this site at the counter.

Plan visit →

06 / CONTACT — 聯絡我們

SAY HOLA, neighbour

VISIT / WRITE / COLLAB

15 Staunton Street, SoHo, Central, Hong Kong
Open daily 8:00–22:00
Phone: +852 2801-8899
Email: hello [at] joey.com.hk

JOEY HONGKONG lifestyle LAB.